Published on 04/07/2025

A shower of medals at the CGA

What is the Salon de l'Agriculture?

The Salon de l’Agriculture is a French event held in Paris every year in late February and early March. It is a trade and consumer show dedicated to agriculture, livestock breeding and gastronomy.

During the show, thousands of exhibitors come from the 4 corners of France to represent and promote the know-how of their region. Breeders of cattle, pigs, sheep, poultry, sheep and other animals are on hand to exhibit their animals and showcase their trade. Demonstrations of agricultural techniques, conferences and debates are also organized.

The Salon de l’Agriculture has become a very popular French tradition, attracting hundreds of thousands of visitors every year. It enables producers to meet consumers directly, promote their products and communicate the challenges of their profession.

THE GENERAL AGRICULTURAL COMPETITION...

This year’s Salon International de l’Agriculture was the venue for the 131st Concours Général Agricole, an annual event organized in France as part of the Salon de l’Agriculture. This national competition rewards the best agricultural and food products from France.

Did you know?

The Concours Général Agricole was created in 1870 to encourage French producers to improve the quality of their products. Today, it rewards thousands of products in different categories every year: wines, cheeses, charcuterie, honey, oils, fruit and vegetables, meats, spirits and more.

5 competition categories are rewarded each year:

The breeding stock competition, which rewards the best French breeding stock,
The wine competition, a benchmark in the world of wine,
The products competition, a benchmark of quality since its creation,
The young professionals competition, which each year reveals young talent through 5 dedicated competitions,
The agroecological practices competition, rewarding the agroecological balance achieved by breeders on their meadows.

Competing products are evaluated by a jury of professionals and experts, who award gold, silver and bronze medals to the best among them. Concours Général Agricole medals are recognized the world over as a benchmark of quality and a guarantee of French know-how.

...VEDRENNE REWARD

VEDRENNE has been taking part in this competition for over twenty years, and has already won a large number of medals. These awards highlight the VEDRENNE Group’s commitment to developing quality products.

On the podium this year, four products are honored:

VEDRENNE Amaretto Liqueur and VEDRENNE Crème de Pamplemousse take the Gold Medal.
Liqueur de Fleur de Sureau VEDRENNE and Pastis des Terres Rouges also took silver medals.

VEDRENNE Amaretto liqueur

Discover VEDRENNE Amaretto Liqueur, with its notes of roasted bitter almond, perfect for all your cocktails.

AMARETTO SOUR

3 cl Liqueur d’Amaretto VEDRENNE 70cl – 25% – France

1.5 cl Crème de Caramel VEDRENNE 70cl – 15% – Lemon juice

3 cl lemon juice

1 dash bitter orange

Cinnamon stick

Shake all ingredients.

Double-strain over ice in an old-fashioned glass.

Garnish with a cinnamon stick.

VEDRENNE Grapefruit Cream

VEDRENNE Crème de Pamplemousse brings a balance of sweet and tart with a hint of bitterness to your cocktails.

GRAPEFRUIT FANTASY

4.5 cl VEDRENNE Crème de Pamplemousse 70cl – 15% white grapefruit juice

1.5 cl fresh lemon juice

4 fresh raspberries, crushed

1 dash cherry bitter

Crémant

Shake, double-strain into a champagne flute, then top up with sparkling wine.

Elderflower Liqueur VEDRENNE

VEDRENNE Elderflower liqueur is a must for spring cocktails with floral and fruity notes.

FLORAL SOUR COLLECTION

4.5 cl SALERS gin

2.5 cl lime juice

3 cl Elderflower Liqueur VEDRENNE

Shake and double-strain into a chilled cocktail glass.

Garnish with a slice of lemon.

Pastis des Terres Rouges